دور الاعلام في الحفاظ على الهوية العربية

Abstract

This research aims to study the role of media in preserving Arab identity in light of the contemporary challenges imposed by the digital age and globalization. The research includes an analysis of traditional media such as journalism, television, and radio, in addition to the impact of digital media and social media on Arab cultural identity. It also addresses the challenges faced by Arab media in maintaining the Arabic language and its cultural heritage amidst the increasing influence of foreign cultures. In this context, the research examines a range of media strategies that can contribute to enhancing Arab identity through increased local production, engaging with younger generations, and effectively utilizing digital media. The research concludes that Arab media remains a pivotal tool in promoting Arab cultural identity if used appropriately, and innovative media strategies need to be developed to keep pace with ongoing technological changes.