إمكانية أستحدام أبعاد بطاقة الأداء المتوازن في تحسين الأداء الإستراتيجي لشركة النبع للإنتاج و الخدمات التموينية - شركة ليبية مساهمة

Abstract

This study aimed to shed light on the dimensions of the Balanced Scorecard and the possibility of using it to improve the strategic performance of Al-Naba Company. The Balanced Scorecard is considered an integrated model that relies on a set of financial and non-financial indicators، which can be used to track the company's past and future business results. These indicators are distributed across four main dimensions: financial، customer، internal processes، and learning and growth. Based on this، the main question of the study was: Can the dimensions of the Balanced Scorecard be used to improve the strategic performance of Al-Naba Company for Production and Catering Services? To achieve the study's objectives، the descriptive-analytical method was followed، using personal interviews as the primary tool for collecting data. The study concluded that there is potential to use the dimensions of the Balanced Scorecard to improve the strategic performance of Al-Naba Company for Production and Catering Services.